Girls are never too young to express their individual style, according to Ezra Dabah, founder of Kidpik.com, a new website that delivers a personal shopping experience for kids right at home.
Targeting girls from three to 12, Kidpik will deliver a curated collection of apparel, footwear and accessories based on a child’s individual profile. Questions include a girl’s favorite color and jeans silhouette to her apparel and shoe size. Membership is free, with shipping and returns also free of charge.
Customers will receive a personalized box containing six items that may include a top, skirt, dress, layering pieces and shoes, all designed to mix and match. Style categories range from Trendista Junior to Girly Glam.
Girls can pick what they like from the box of items and return the rest. Or, if they keep the entire box, shoppers will receive a 30 percent discount on the purchase. After the discount, boxes will average $75 to $100, bringing each item to about $12.50.
When it comes to the footwear offering, Dabah, who also serves as CEO of Nina Footwear — known for its offering of women’s and girls’ footwear as well as boys’ under the Elements by Nina name and Mobility line of first walkers — tapped the design and production expertise of the Nina team to create the Kidpik shoe selection.
“Children’s preferences in clothing have evolved over the decades, and so should the shopping and delivery system,” said Dabah, referring to the business model.
Kidpik is also reaching out to those in need by offering an option for consumers to pay for an entire box of clothes, with any returned items then donated on every girl’s behalf by Kidpik through a charity partnership.