Givenchy is targeting a new demographic.
The Parisian fashion house announced plans to launch its first children’s wear collection for fall ’17. The ultra-luxe collection will be produced and distributed in partnership with French firm Children Worldwide Fashion, with Givenchy’s head designer, Riccardo Tisci, maintaining complete creative control. Targeted to infants, toddlers and kids (up to age 12), the collection will begin shipping to stores in July, in time for the back-to-school season. Items include ready-to-wear separates, dresses, T-shirts, coats and pajamas. There is no word yet on whether shoes will eventually be added to the offering.
Givenchy has already dabbled in the kids’ area, creating custom looks for celebrity kids including North West and Blue Ivy. Following North West’s birth in June 2013, the label sent the famous tot a miniature version of one of its popular graphic-print T-shirts. Mom Kim Kardashian West posted a picture of the gift on Instagram, writing, “OMG Baby Bambi custom shirt for North! Thank you Riccardo!”
The mother-daughter duo also made waves in September 2015 when they attended Givenchy’s spring ’15 runway show in Paris, dressed in matching black lace looks created by the luxury brand.
In 2013, Tisci designed matching gowns for Beyoncé and her now 4-year-old daughter, Blue Ivy, for a Vogue photo shoot.
Givenchy plans to produce two children’s collections a year, in addition to a special capsule for girls, featuring pint-size versions of the brand’s most popular couture dresses.