Freshly Picked has stepped up its collaboration game in a big way with a new partnership with Ayesha Curry.
Curry, the wife of basketball star Stephen Curry, teamed with the Provo, Utah-based baby brand to create three limited-edition moccasin designs inspired by a few of her favorite things. Priced at $60 a pair, the soft-sole shoes made its debut Wednesday exclusively at Freshlypicked.com.
Two of the styles, “Pink Lemonade” and “Mint Chip,” reflect Curry’s love of food and cooking. “Fan Favorite,” meanwhile, features a blue-and-yellow color palette in a nod to her husband’s team, the Golden State Warriors, who are playing the Cleveland Cavaliers in the 2016 NBA Finals.
“I am so thrilled to be collaborating with Freshly Picked on this collection,” Curry said. “It’s adorable and delicious, yet still fashion-forward — yummy little moccasins to cover those yummy little toes.”
She said she first discovered Freshly Picked several years ago when her daughter Riley was born and she had a hard time finding shoes that would stay on her feet. “I suddenly became the pickiest person on the planet and felt I could never find the right pieces for my little girl,” explained Curry, who welcomed a second daughter, Ryan, last year.
She struck up a friendship with the brand’s founder and designer, Susan Petersen, which soon led to the idea to collaborate.
“This collection has been an aspiration of mine since Ayesha and I met,” noted Petersen. “We are so excited to not only launch this collection, but also to work on other projects together.”