Since conceptualizing Vivobarefoot in 1999 and releasing its first shoe in 2004, the brand known for shoes boasting a barefoot feel has garnered fans worldwide. The label is now seeking investment to help grow the business.
Vivobarefoot has taken to CrowdCube, the crowdfunding website that supports British entrepreneurial businesses, to attract potential investors. As of 4 p.m. ET today, the brand has raised £106,620 ($117,355.53) of its £750,000 ($825,520.45) goal with 29 days remaining to invest. The largest investment currently sits at £30,000, which is $33,020.69 at the current exchange rate.
“Vivobarefoot is a shoe business with sales of £10m [$11,006,997.74], profitable for the last two years and growing at 30 percent a year. With a complete collection for Off Road, Exercise, Everyday & Kids, based on patented ultra-thin puncture resistant soles and one simple insight; shoes should let your feet do their natural thing. Vivobarefoot are on a mission to make the perfect shoe… perfect for feet,” the brand states via its CrowdCube page.
At the helm of the brand are cousins Galahad Clark, its managing director and founder, and Asher Clark, the head designer at Vivobarefoot. Galahad has family ties to the iconic British shoe brand Clarks.
The two created a video via Vimeo to discuss the state of the business as well as describe some of the things the money raised will go toward, a list that includes upgrading its global e-commerce experience, enhancing its in-store experience, expanding its retail footprint to more cities and continuing to invest in sustainable shoemaking.