Vans is heading back to the beach. The popular skate brand announced this week that it has renewed its title sponsorship of the US Open of Surfing through 2018.
Terms of the multiyear deal were not disclosed. Vans first signed on as the title sponsor in 2014.
The next US Open of Surfing, presented by the World Surf League and IMG, is set for July 23-31 in Huntington Beach, Calif. The event is considered to be one of the largest action sports festivals in the country, as it hosts men’s and women’s pro surfing contests and a junior pro competition, as well a BMX contest, curated retail spaces and the Van Doren Village with art exhibitions and workshops.
And for the first time at the 2016 festival, Van is introducing the Pro Skate Park Series — skateboarding’s first international competition in park terrain, featuring a roster of pro and amateur athletes.
“As Vans celebrates 50 ‘Off the Wall’ years of enabling creative expression, it’s important for our brand to continue to support the next generation of talented individuals through progressive platforms like the Vans US Open,” said Doug Palladini, Vans’ VP and GM for North America.
Throughout this year, Vans is hosting events around the world to celebrate its 50-year heritage. Last month, it kicked off a special-anniversary concert series at its House of Vans in Brooklyn, N.Y., to be followed by other House of Vans shows in London, Sau Paulo, Toronto, Seoul, Kuala Lumpur and Hong Kong.
In addition, the Vans Warped Tour started on March 22 and will be crisscrossing the country all summer long.
Vans Unveils Retro Checkerboard Capsule Collection