Vans is sending out feel-good vibes this summer.
The Cypress, Calif.-based label, owned by VF Corp., plans to partner with Positive Vibe Warriors, a foundation created by brothers Pat, Dane and Tanner Gudauskas.
The San Clemente, Calif.-based nonprofit aims to show young people the benefits of ocean safety awareness.
The two organizations will release a collection of shoes, apparel and accessories that embodies “the true spirit and ideals of Positive Vibe Warriors,” according to a joint statement released Monday.
“The ocean is an infinite source of creativity, joy and learning,” said Dane Gudauskas. “It has been a powerful influence in our lives, and we want to inspire the next generation to continue to enjoy the ocean’s power in a positive and safe way.”
The collection, available at Vans.com, features custom graphics designed by the Gudauskas brothers, as well as a color palette that pays tribute to oceans and tide pools.
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In the fall, the two will go a step further. To raise funds, Vans and the foundation will host local surfing events, swim lessons, ocean awareness programs and lifeguard workshops.