The Surprising Brand That Scored Big In The U.S. Open Finals

Tennis players Stanislas Wawrinka and Angelique Kerber shook things up at this year’s U.S. Open, each barreling past top-ranked players to grab titles this weekend.

But there was another winner in the mix: Japanese athletic brand Yonex. The company, which makes tennis, badminton and golf gear, sponsors Wawrinka head to toe, and Kerber uses the brand’s rackets.

In his four-set win over U.S. Open defending champion Novak Djokovic, Wawrinka wore Yonex’s Power Cushion Eclipsion black tennis shoes with pink accents. The shoes retail for $129.

Stanislas Wawrinka U.S. Open
Stan Wawrinka wearing head-to-toe Yonex in the U.S. Open men’s final.
CREDIT: REX Shutterstock.
Stanislas Wawrinka U.S. Open Yonex
Wawrinka wears these Yonex Power Cushion Eclipsion tennis shoes.
CREDIT: Courtesy of Midwest Sports.

Kerber wears gear from Adidas but uses Yonex Vcore Si 100 rackets. With her title, she surpassed Serena Williams to become the women’s No. 1-ranked player. Kerber also won the French Open this year and a silver medal at the Rio Olympics last month.

Angelique Kerber U.S. Open Final Adidas Yonex
Angelique Kerber wearing Adidas gear and playing with a Yonex racket in the U.S. Open women’s final.
CREDIT: REX Shutterstock.

 

Yonex could perhaps draw the approval of those tennis fans who did not like Nike’s neon apparel and shoes for this year’s tournament.

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