Under Armour’s latest retail venture is in full swing.
The sportswear brand debuted “UA World of Golf” on Tuesday at its flagship in Chicago’s Magnificent Mile area, featuring a new line of men’s golf footwear as well as men’s, women’s and youth apparel and accessories.
The interactive shop is its first specialty retail experience dedicated to golf — complete with all of the bells and whistles for fans of the sport.
Boasting more than 1,800 square feet of interactive retail space, the store features a VirtualGreen for putting and an indoor swing simulator.
The UA World of Golf also features free alterations, year-round personal shopping, free ship-to-home service, custom embroidery, and a 705-sq.-ft. Jumbotron for viewing games.
Under Armour senior vice president of global retail Susie McCabe said the store highlights “our commitment to golf.”
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“This retail experience provides consumers with the opportunity to touch, feel and test the product in-store in an immersive, Under Armour environment that not only informs, but also creates a memorable and tailored shopping experience,” she added.