Under Armour is stepping up its involvement in the soccer world with the announcement this week of a multiyear partnership with the New York Cosmos that will include the design and development of match uniforms — including footwear — beginning with the team’s 2016 season.
As part of the deal, Under Armour will also provide competition, training, sideline, travel gear and apparel. The uniforms will be unveiled on March 16 at the Under Armour Brand House in New York.
“We are very excited about this new alliance with Under Armour,” said New York Cosmos COO, Erik Stover. “We share many of the same brand values, including ambition and innovation. Under Armour is one of the fastest growing performance brands in the world, and we can’t wait to share our new kit with our fans.”
In addition to apparel and footwear, Under Armour will be providing a custom-designed ball in partnership with the North American Soccer League.
“We are pleased to launch our partnership with the New York Cosmos,” said Peter Murray, VP global brand and sports marketing for Under Armour. “The team is a fantastic partner as we continue to help grow both the sport and our brand’s footprint here in the U.S. As the reigning NASL champions, the New York Cosmos have a big season ahead, and we’re excited to be part of that journey.”