Under Armour released its first smart shoe, the UA SpeedForm Gemini 2 RE, in February, and UA is ready to expand its running smart shoe range to kick off 2017.
Arriving in February is a trio of UA Record Equipped sneakers — powered by the brand’s MapMyRun app — made to give runners digital tools that can help its user understand recovery and maximize performance. The neutral runner UA SpeedForm Gemini 3 RE, the stability runner UA SpeedForm Velociti RE, and the neutral UA SpeedForm Europa RE will be available for pre-order on Jan. 5 on ua.com.
The preorder includes an annual MVP subscription to MapMyRun that boasts access to training plans, audio coaching, live tracking, advanced analytics, and multi-language VIP support. MapMyRun is available on the Apple App Store and Google Play store.
And not only are the shoes new, but what they’re capable of doing with the MapMyRun is as well. Each shoe will give runners automatic tracking capabilities and insights into their muscular fatigue prior to getting a workout in.
“This latest release of Connected Footwear technology is the manifestation of Under Armour’s deep knowledge of elite athlete training, our industry-leading digital expertise, and our relentless pursuit of innovation,” Kevin Haley, president of category management and innovation at Under Armour, said in a statement. “The technology empowers athletes everywhere, at every level, with performance advantages previously available only to the world’s most elite athletes. Following the success of our first smart shoe in 2016, we are very excited for this global rollout of cutting-edge footwear in 2017.”
And with an expanded range comes expanded distribution. Under Armour confirmed that it plans to move double the number of Connected Footwear units it has in the past year, and will ship to North America, Europe, the Middle East, Australia, New Zealand, Japan and, for the first time, Greater China.
The UA SpeedForm Gemini 3 RE will retail for $160, the UA SpeedForm Europa RE comes with a $160 price tag, and the UA SpeedForm Velociti RE will sell for $140.
MapMyRun will feature a new performance feature, the Jump Test, which Under Armour explained “scientifically measures and elevates the awareness of an athlete’s muscular fatigue level.”
The brand continued, “the technology embedded in the shoes will measure and average the air time of a sequence of jumps as an indicator of muscle fatigue. This mechanism helps track an athlete’s recovery status over time and provides immediate guidance on how to alter the intensity of a workout.”
“We are taking a scientific approach to recovery that is directly utilizing real-time data from your body to determine what level of workout you should execute to guide your training,” Mike Lee, chief digital officer at Under Armour, said in a statement. “We know one of the biggest problems runners face is pushing through pain and fatigue, leading to injury. The Jump Test in MapMyRun is a critical first step for runners and will help avoid the ‘training hangover’ many athletes face by giving them awareness into their ability to perform.”
Under Armour will showcase its UA Record Equipped footwear line and other upcoming performance-based products at the Consumer Electronics Show in Las Vegas in January.