Greatest Hits: Under Armour’s Most-Liked Instagram Photos

Golden State Warriors star Stephen Curry does more than garner major interest in his Under Armour basketball shoes. He also brings a high level of engagement with the brand’s Instagram followers, who are eager to get inside access to the athlete.

Aside from its main Instagram account, the athletic brand also runs sport-specific accounts and one geared toward women that it calls a “visual aspirational lookbook,” where users can engage with inspirational photos of ballerina Misty Copeland or a great shot of the brand’s running gear.

Here is a look at Under Armour’s most-engaged Instagram snaps — based on number of likes and comments — across its three most popular accounts.


Followers: 2.2 million

First Instagram post: December 2011

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That moment when you know you're official.

A post shared by Under Armour (@underarmour) on

Likes: 61,100

Comments: 260

Under Armour fans love to watch Curry on the court, but they also enjoy seeing what he’s up to off the court, too. More than 60,000 fans hit “like” on this photo of Curry posing with his new wax figure at Madame Tussaud’s in San Francisco. 

Likes: 48,000

Comments: 344

Last year, the Warriors won their first NBA championship in 40 years. For followers and Curry fans, there was nothing better than seeing the star smiling with the NBA championship trophy.

Likes: 46,400

Comments: 369

Curry, along with fellow brand athlete and Washington Nationals slugger Bryce Harper, showed support at Super Bowl 50 in February. More than 46,000 fans liked the photo of the two sports greats hanging out at the game.



Followers: 456,000

First Instagram post: February 2013

Likes: 12,900

Comments: 453

Women were excited about the Slingshot running shoe, which features a knit upper made using Dyneema — an extremely strong fiber.

Likes: 11,700

Comments: 107

Warmer temperatures mean it’s time for runners to hit the pavement after a long winter indoors. Followers were inspired by this snap of Under Armour’s Fly By shorts, Slingshot shoes and running accessories. 

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Break the mold. Cast a new one. #IWILL

A post shared by Under Armour Women (@underarmourwomen) on

Likes: 11,500

Comments: 130

Misty Copeland is effortless onstage at the American Ballet Theatre, but followers loved seeing Copeland behind the scenes wearing Under Armour gear. 



Followers: 911,000

First Instagram post: January 2013

Likes: 32,500

Comments: 488

Loyal Curry fans were thrilled to see a snap of the Curry One Championship Pack, which featured both the Splash Party color way that Curry wore on his birthday in March 2015 and the black and yellow pair he wore in the 2015 NBA Finals.

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It's never about revenge. #PlayForMore

A post shared by Under Armour Basketball (@uabasketball) on

Likes: 30,700

Comments: 294

As the Warriors marched toward the record for most regular-season wins and another championship run, more than 30,000 liked this fierce photo of Curry looking ready to dominate. Under Armour captioned the photo, “It’s never about revenge. #PlayForMore.”

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Straight up. #LightTheGameUp #IWILL

A post shared by Under Armour Basketball (@uabasketball) on

Likes: 29,600

Comments: 348

Curry’s “I can do all things” shirt was motivation to the nearly 30,000 who clicked like and more than 300 who commented on it.

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