Under Armour Inc. is covering all of its bases — literally.
The growing athletic brand, which already counts NBA MVP Stephen Curry, pro golfer Jordan Spieth and American Ballet Theatre principal ballerina Misty Copeland as endorsers, is renewing its partnership with Major League Baseball catcher Buster Posey.
Now, dubbed the No. 1 MLB catcher by ESPN with accolades that include Rookie of the Year and National League MVP, Posey started working with Under Armour when he turned pro in 2008.
“Buster is everything a team could ask for in a model baseball player, and Under Armour is proud to be his long-term partner,” said Ryan Kuehl, VP of global category sports marketing at Under Armour, in a statement. “His accomplishments speak for themselves, and Buster’s humility, hunger and never-ending focus on being a better athlete and teammate every day are the values Under Armour was built on; we’re excited to see what he does next.”
As part of the renewed partnership, the San Fransisco Giants catcher will continue to sport the brand’s baseball gear on the field and in training as well as support Under Armour’s Connected Fitness and MLB licensed apparel platforms, the company said.
The extended deal also means Posey will now serve the face of Under Armour’s exclusive baseball collection in collaboration with Dick’s Sporting Goods.
“Under Armour has been by my side through the last seven incredible years, and I can’t wait to see what comes next,” Posey said in a statement. “I’m looking forward to continuing my relationship with Under Armour well into the future as we build on our shared commitment to performance and innovation by delivering great things to fans and aspiring athletes worldwide.”