Streetwear standout Trapstar’s first launch with Puma didn’t sit on shelves for long. Its second drop, due in stores this week, is likely to sell similarly.
The second installment of the London-based lifestyle label’s fall ’16 collaboration with Puma arrives first on trapstarlondon.com on Thursday, with a broader global release via Puma’s top retail partners on Saturday. Aside from the apparel being released, Trapstar will deliver a pair of interpretations of Puma’s Cell Bubble silhouette.
One of the two Cell Bubble styles boasts its signature White Noise print, reminiscent of the snow-like static often seen on older TV screens when a channel was out.
“It’s a symbol of the focus, of what it took for Trapstar to get to where it is now,” said Rahmuhl Nurse, who works in U.S. operations for Trapstar.
Aside from the White Noise print on the shoe’s upper, the look features red on its collar, lace lock and outsole, with black on the midsole and the heel counter.
The second Cell Bubble offering from Trapstar features a simpler look, opting for a black and white color palette instead of a bold print. The upper is predominantly black, and a white midsole separates the upper from its black midsole.
“We have an extreme part where we may do some wild, funky stuff, and we have another side where we want to do something subtler,” said Will Trapstar, co-founder of the label. “It made sense to do two designs of the shoe. We wanted to give people the best of both worlds and something we both like.”
Although Trapstar has worked with Puma on a pair of releases already, the label confirmed another collaboration will make its way to stores in spring ’17.