From manufacturing its own sneakers in the early 2000s to its numerous high-profile collaborations with brands such as Nike, Vans, Timberland and Clarks, New York-based streetwear brand Supreme has been putting its stamp on footwear for years. Now, one of its former creative directors is using his experience to launch a sneaker label of his own.
Brendon Babenzien, Supreme’s creative director from 2006-15 who has since launched the “upmarket multi-utilitarian attire” brand Noah, has teamed with friend Michael Power to introduce Aprix.
The brand was established with a clear mission: to provide new, fresh silhouettes that are as simple and easily wearable as classic shoes such as the Converse Chuck Taylor All-Star and the Vans Era.
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Aprix currently offers two models. The first is the soccer-inspired APR001, an Italian-made style available in navy, gold and light gray, and features a canvas upper, suede toe and premium Margom sole.
The other is the APR002, a sleek low-top inspired by classic tennis shoes. Also made in Italy, the APR002 is constructed with an all-canvas upper and Margom sole.
Aprix is set to launch at select retailers in early 2017, but the APR001 and APR002 are available now from noahny.com for $225 and $188, respectively.