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Former Supreme Creative Director Introduces Aprix, New Line of Everyday Classic Kicks

From manufacturing its own sneakers in the early 2000s to its numerous high-profile collaborations with brands such as Nike, Vans, Timberland and Clarks, New York-based streetwear brand Supreme has been putting its stamp on footwear for years. Now, one of its former creative directors is using his experience to launch a sneaker label of his own.

Brendon Babenzien, Supreme’s creative director from 2006-15 who has since launched the “upmarket multi-utilitarian attire” brand Noah, has teamed with friend Michael Power to introduce Aprix.

The brand was established with a clear mission: to provide new, fresh silhouettes that are as simple and easily wearable as classic shoes such as the Converse Chuck Taylor All-Star and the Vans Era.

Aprix APR001
The Aprix APR001 in navy.
CREDIT: Courtesy of brand

Aprix currently offers two models. The first is the soccer-inspired APR001, an Italian-made style available in navy, gold and light gray, and features a canvas upper, suede toe and premium Margom sole.

Aprix APR002
The Aprix APR002 in white/kelly.
CREDIT: Courtesy of brand

The other is the APR002, a sleek low-top inspired by classic tennis shoes. Also made in Italy, the APR002 is constructed with an all-canvas upper and Margom sole.

Aprix is set to launch at select retailers in early 2017, but the APR001 and APR002 are available now from noahny.com for $225 and $188, respectively.

Aprix APR001
The Aprix APR001 in gold.
CREDIT: Courtesy of brand
Aprix APR002
The Aprix APR002 in white/royal.
CREDIT: Courtesy of brand
Aprix APR001
The APR001 in light gray from Brendon Babenzien’s footwear brand Aprix.
CREDIT: Courtesy of brand

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