Superstar Golden State Warriors guard and reigning Kia NBA MVP Stephen Curry is arguably the league’s best player. He is also arguably the league’s most popular player, as the NBA announced today that he has the top-selling jersey so far this season.
According to a release from the league, Curry’s jersey sales from October to December claimed the top spot in sales via the league’s website, NBAStore.com, beating out Nike-sponsored Cleveland Cavaliers forward LeBron James and Los Angeles Lakers veteran Kobe Bryant. Curry’s team also claimed the top spot among all teams in team-merchandise sales.
Under Armour is no stranger to Curry’s ability to move product. The guard’s latest signature shoe with the Baltimore-based athletic brand, the Curry Two, has been released in 12 colorways since the beginning of the season.
The Curry Two launched in October in the Iron Sharpens Iron iteration, boasting a gray, yellow, and orange palette, and was most recently released in the Haight Street edition, which hit stores on Jan. 15. The brand has three more colorways of the shoe scheduled to hit stores this month and in February: the Rainmaker Gray Storm on Jan. 29, the BHM on Feb. 6 and the All Star on Feb. 13.