Stance is the official sock of the NBA, and as of today, it’s the official sock of another renowned sports organization.
The brand announced today it is now the official sock of Major League Baseball. In an email statement, Stance confirmed it has entered a long-term global partnership with the league.
“There is nothing as prolific as the Major League Baseball uniform, and we have been eyeing it for years as a potential canvas for the unique style Stance can bring,” Clarke Miyasaki, EVP of business development at Stance, said in a statement. “It’s extremely rare for any brand to have such an impactful and unique opportunity, so we can’t wait to work with the league to bring an incredible performance sock to the best players in the world.”
Stance said it created the Fusion Baseball sock for the league, building it to provide the durability and comfort needed to cater to the specific needs of baseball players.
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“Socks were a forgotten piece of apparel and completely overlooked as a piece of technical equipment,” said Taylor Shupe, a Stance founder and its chief product officer. “There hasn’t been any real innovation in the space despite how important socks actually are in achieving comfort and function to protect the foot. This particular sock is going to open the eyes of a lot of players to what they’ve been missing out on.”
The partnership will make its debut during the 2016 All-Star Game as part of the league’s official uniforms, including special socks with specific designs for the National and American League teams by the sluggers participating in the T-Mobile Home Run Derby. After the All-Star Game, players will wear basic stripe and solid colorways for the duration of the season.
For the 2017 season, Stance confirmed it would offer a more comprehensive collection of socks that will be available at its retail partner locations, and it would expand its current casual baseball product that includes its Stadium, Legends and team logo lines.
“With Stance we have the unique opportunity to do something that’s very authentic to our sport in a way that’s extremely current,” Noah Garden, MLB EVP of business, said in a statement. “This deal will bring something fresh to our fans and our players through a product that still respects our roots.”
The announcement of the partnership today comes one year after Stance unveiled its licensed MLB line that includes the Diamond, Legends and Stadium Series collections.