Adidas and Snoop Dogg have unveiled their latest collaboration, inspired by the rap star’s 1993 hit single “Gin and Juice.”
The new 2016 Adizero 5-Star 5.0 x Kevlar Snoop cleats pay tribute to the song’s refrain “I’ve got my mind on my money and my money on my mind” by featuring a U.S. currency-style pattern and the words “Money On My Mind.” Accessories on the laces say “Gotta Hustle.”
The lightweight 7.9-ounce sneaker has a flexible Sprintskin upper and durable Ironskin toe box. A Kevlar plate allows for strength and traction. The cleats also are made with Adidas’ Chromaflage patterning, which is done using 3D photorealism.
— Snoop Dogg (@SnoopDogg) March 21, 2016
The best part? The shoes come with a $10,000 money band for each shoe.
Snoop has long had a passion for football. Ten years ago in Los Angeles, the rapper founded the Snoop Youth Football League.
“Football is one of my main passions and that includes everything from coaching kids to helping design the best gear out there,” said Snoop. “Adidas Football and I are all about fusing sports and culture, and this new cleat showcases how we are true visionaries and pioneers in blending style with performance in football.”
The new cleats are available now on Adidas.com and retail for $120.
Snoop and Adidas released a cleat last year inspired by the video for the Snoop single “Who Am I? (What’s My Name?)” — which, like “Gin and Juice,” was released in 1993 (when he was billed as Snoop Doggy Dogg).