Skechers Performance is up and running. The division of Skechers USA Inc. has extended its partnership with the Chevron Houston Marathon and Aramco Half Marathon. The deal allows Skechers Performance to remain the official footwear and apparel sponsor of the race through 2019.
The agreement also provides Skechers with a larger footprint at the Memorial Hermann Ironman Sports Medicine Institute Expo in the George R. Brown Convention Center. The expanded booth space will allow Skechers Performance to display additional footwear styles and provide participants with fun engagement activities.
Skechers will also have increased marketing during the weekend of the race (the next one is Jan. 15) and will include enhanced brand visibility along the race course and branding at the nearby Hilton Americas Houston hotel. The company will also have a presence at We Are Houston RunFest on Discovery Green during race weekend.
“Sponsoring the Chevron Houston Marathon has been a fantastic partnership,” said Rick Higgins, SVP of merchandising and marketing for Skechers Performance. “It’s a high-quality race and over the years [and] we’ve been able to meet and engage with countless runners to introduce our brand at a high level. We’re proud to continue our sponsorship with the Houston Committee and be a part of the weekend event.”
Skechers Performance will also continue to support the Houston Marathon Foundation by outfitting 100 children with performance running shoes and tech shirts.