The University of South Alabama and Alabama-based footwear retailer Shoe Station have partnered with Go4theGoal Foundation to take on pediatric cancer.
On Saturday, the university’s women’s softball team will lace up in Go4theGoal’s signature gold shoelaces during its game against the University of Texas Arlington. The gold laces, priced at $5, will be for sale at several Shoe Station locations in Alabama, including stores in Mobile, Foley and Spanish Fort.
For each pair of laces sold, Shoe Station plans to donate $4 to supporting kids with cancer and their families at USA Children’s and Women’s Hospital in Mobile, Ala.
“We are excited about participating in the Lace Up 4 Pediatric Cancer campaign and being able to help our USA Children’s and Women’s Hospital in the fight against pediatric cancer,” said coach Becky Clark of South Alabama Softball in a release. “The USA Children’s and Women’s Hospital serves an integral role in our community and is there for families during some of their most trying times.”
Founded in 2006, Go4theGoal Foundation provides children undergoing cancer treatment and their families with financial assistance, funds hospital-based programs and grants “special wishes.” In 2011, the charity launched two national campaigns, National Pediatric Cancer Awareness Day and Lace Up 4 Pediatric Cancer.
“We are always amazed by teams and individuals who take on our cause and take it to the next level,” said Karen Flint, director of athletics at Go4theGoal Foundation, in a release. “What makes our Lace Up 4 Pediatric Cancer campaign so great is that it is a simple and yet incredibly impactful way for teams to show their commitment and support to helping kids in their communities that are battling or have battled cancer.”