Rap star Cam’ron made wearing pink cool back in the early 2000s, sparking the color trend by rocking a pink mink coat — with a matching flip cellphone. The pride of Harlem, N.Y., is making sure his favorite hue is still being worn on the streets today.
The rapper’s latest project with Reebok has one of its classic shoes executed in pink. The Reebok Ventilator Supreme Cam’ron arrives via reebok.com on Cyber Monday — now referred to by Reebok as Cyber Pink Monday — with a retail price of $160.
Reebok’s second collaboration with Cam’ron in 2016 features the rapper’s signature pink throughout the shoe. The upper boasts a darker hot pink hue with pink camouflage accents and is paired with even darker hot pink camouflage laces. The only part of the shoe that isn’t pink is its white midsole, which is paired with a dark hot pink outsole.
To show Cam’ron’s allegiance to his Dipset crew, the rap collective’s logo is stamped on each heel.
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Reebok’s first collab with the singer, the Purple Haze Ventilator Supreme — also on the Ventilator Supreme silhouette — was a nod to the Cam’ron’s 2004 “Purple Haze” album and arrived in stores on Apr. 20.