New Balance is feeling the heat from customers angry about its comments believed to be supportive of President-elect Donald Trump, and now another sneaker brand is capitalizing on it.
The backlash came after comments made by a company spokesperson were seen as pro-Trump. Tweets from Wall Street Journal reporter Sara Germano one day after the U.S. presidential election painted New Balance as the first U.S. sportswear brand to publicly back the newly elected Trump.
Some angry owners of New Balance sneakers took to Twitter to share video as they destroyed their New Balance kicks in response. Some burned their shoes or threw them in the trash, and one person even threw their pair in the toilet. New Balance released a statement on Monday to clarify, saying in part that it “does not tolerate hate or bigotry in any form. One of our officials was recently asked to comment on a trade policy that was taken out of context.” The brand added that it has five factories in the U.S. and employs people from all races, genders, cultures and sexual orientations.
Still, Reebok spotted a moment to swoop in and has been offering those Twitter users a new pair of sneakers from Reebok Classics.
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The brand even snapped a photo of a stockroom showing plenty of sneakers to give away.