Reebok is steadfast on becoming the go-to brand for fitness enthusiasts. Today, the label took another step toward securing the top spot with the health conscious by signing renowned fitness trainer and enthusiast Emily Skye.
The athletic brand announced that it signed the Australian as a fitness ambassador, and according to the brand, it will use Skye to “engage and motivate women around the world on body positivity and unlocking their potential through fitness.” Reebok also stated it partnered with Sky because she embodies the brand’s “Be More Human” philosophy that promotes physical, mental and social health to achieve one’s full potential.
As part of the partnership, Skye and Reebok will work together on a functional training shoe that will see retail shelves in 2017, which will be made with insight from her fans around the world.
Skye has a strong presence among fitness enthusiasts on social media, specifically Instagram: Her personal account has 1.8 million followers, and her fitness-based page with workout tips and meal plans has 368,000 (as of 1 p.m. ET today). She is also the founder of the F.I.T. fitness workout, a plan separated by personal fitness goals that she promotes via her website, emilyskye.com.
View this post on Instagram
My full Exercise & Meal programs👆🏼Link in BIO! ~ I trained legs & butt today and I could barely walk out of the gym! . . Here's what I did… . . Warmup: 20 min glute activation using the band & muscle release using a small ball. . . Workout: Front squats 4 x 12 Elevated sumo squats 4 x 12 2 phase walking lunges 4 x 20 Weighted glute bridges 4 x 20 Single leg calf raises on the leg press 4 x 25 Hip abduction machine 3 x 20 seated then 3 x 20 reverse . . – Make sure you pick a weight that is challenging but you can still perform good technique. The last few reps should be almost impossible. Always choose form over how much you lift! 😉👍🏼 . 🎥 Workout videos: @emilyskyefitness . 2️⃣ Backup @emily_skye2 . 👻 Snap chat: emilyskyefit . 👟 Outfit: @reebok / @reebokwomen . .
“Through fitness, I firmly believe every human has the potential to change for the better through the mind as well as the body,” Skye said in a statement. “This synergy is the foundation of my partnership with Reebok who possess, cherish and exert the same values that motivate and inspire me every day. This is an incredibly exciting opportunity, and I can’t put into words how excited I am about what can be achieved with this brand at my side.”
Aside from footwear, Reebok confirmed that Skye will be in charge of several collaborations and initiatives that will spark conversations on body positivity, denouncing what is deemed a perfect body, and help inspire self-betterment among women.
“Emily isn’t only an inspiration to her millions of followers around the world — she’s an inspiration to the very people [who] walk the hallways at Reebok every single day,” said Steve Robaire, director of Reebok Instructor Marketing, in a statement. “She has an amazing story that typifies what our ‘Be More Human’ philosophy stands for — that enriching our lives through fitness can have a positive impact on our social and mental well-being.”