Reebok is encouraging all of us to live life to its fullest. The company on Thursday launched its 25,915 Days campaign, reminding people that they have on average about 30,000 days to live and should push their limits to overcome obstacles and honor their bodies.
The campaign is a continuation of Reebok’s Be More Human marketing initiative, a rally cry for people to live up to their full potential, and a continuation of the brand’s mission to change how people perceive and experience fitness.
A 60-second film kicks off the international campaign, which follows one woman’s lifelong commitment to physicality, mainly her passion for running. It celebrates her life in reverse from her golden years to birth. The film includes her tackling a Reebok Spartan race today to earlier in her life running on a trail.
The campaign also makes a new chapter for the Be More Human social and digital experience by Reebok that allows users to calculate their potential number of remaining days, based on averages of age, gender and location. Visitors can share how they are planning to honor their bodies and their remaining days by sharing personal accomplishments through #HonorYourDays and posting a customizable photo to Instagram, Twitter or Facebook.
The film was directed by Michael Lawrence and created by Venables Bell & Partners in San Francisco.