Puma is taking a run at the popular knitted-sneaker trend.
On Thursday, the Herzogenaurach, Germany-based athletic brand debuted the Ignite EvoKnit line of performance running shoes — the first to feature its new EvoKnit technology.
The sneakers boast a fully knitted upper and collared sleeve intended to offer breathability with a comfortable, stretchy fit. To provide support, the brand outfitted the shoes with a stabilizing strap to lock the heel in place.
And as the name suggests, the sneakers also feature a midsole made with Puma’s Ignite foam, which launched in February 2015 and was developed to offer responsive cushioning, optimal rebound and comfort.
You can always tell it’s an Ignite shoe by the signature chevron pattern on the midsole. (Fun fact: Puma designer Jacob Garcia told FN that concept was inspired by comets. “Lots of things on Earth are fast, so we took it beyond Earth. What’s fastest in the galaxy? You can’t get faster than a comet.”)
Watch on FN
Overall, the look of the sneakers is streetwear ready, but with the best of the brand’s performance capabilities.
The Ignite EvoKnit will debut in four colorways, including black and red. The shoes go on sale Friday for $130 at Puma stores, Puma.com and major sporting goods retailers. Two other exclusive colors will debut in August, at Foot Locker and at The Puma Lab Powered by Foot Locker retail concept.