Puma continues to broaden its influence in the Caribbean through its latest sponsorship of the Barbados Track and Field team.
The global sportswear brand announced Thursday that it has partnered with the Athletics Association of Barbados to supply performance race and training wear along with federation apparel for the upcoming Rio Olympics and the next two IAAF World Championships.
The label sponsors Barbados track star Ramon Gittens, who won a bronze medal in the World Indoor championships this year in the 60m final wearing Puma sneakers.
Puma’s deal with Barbados adds to its growing roster of partners in the Caribbean, including Jamaica, Cuba, Grenada, Dominican Republic and the Bahamas.
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Pascal Rolling, the brand’s head of sports marketing for running, said in a statement that track and field “really sweeps across the island” in Barbados.
“There is a passion for the sport there that connects it with the other federations we have under contract and it’s a great addition for us,” Rolling explained. “We’re very happy to have signed this deal.”