Puma is getting a jolt of new energy.
The athletic label has partnered again with energy-drink maker Red Bull in a bid to celebrate the 25th anniversary of Puma’s Disc style.
The two companies have worked together before, as Puma sponsored Red Bull from 2007 to 2010, and agreed last year to outfit the beverage firm’s Formula One team. It is part of Puma’s strategy to market more heavily in the sports-performance arena.
In a statement released Thursday, Puma said the new Red Bull Racing Disc would feature minimalistic design touches, with as few as five parts. The laceless style, available in select stores and online beginning April 1, comes in a gray perforated leather. It features Puma’s Formstripe on the silhouettes outer side and Red Bull branding on the heel.
“I first tried out the Disc a few months back and loved them,” said Daniel Ricciardo, a Red Bull Racing driver. “They’re really comfortable and quick and easy to get on so I’m a big fan — especially as we’re always on the go during the F1 season. It’s great working with Puma, a brand always pushing the boundaries of comfort in its racewear. I’m excited to see this reflected in the Red Bull Racing lifestyle gear as well.”
The two companies began a new partnership last month at an event in London by revealing a new team look.
Watch the big reveal below.