The brand officially unveiled the shoe after LeBron James wore it in both a black and a white colorway during the NBA Finals. The shoes went on sale Tuesday, two days after James and his Cleveland Cavaliers captured their first NBA title in franchise history.
The shoes retailed for $180 on the Nike iD site, which allowed shoppers to customize the shoes with their own choice of color for the Swoosh or add personalized lettering. James added a personal touch to his shoes starting in Game 4 of the NBA Finals: He wrote his three kids’ first initials on the toe of each of his shoes.
On its site, Nike wrote, “Due to unprecedented support for King James and the champs, the Zoom LeBron Soldier 10 iD is now sold out.”
This week, Nike also released its newest signature shoe for Kevin Durant, the KD9.