Nike Continues ‘Unlimited’ Campaign With New Film

With the Rio Olympics just 12 days away, Nike is celebrating some of its top athletes with its new “Unlimited Future” film.

The video stars actor Bobby Cannavale, who walks into a room of infants in cribs. He tells them that life isn’t easy and that you can’t change the life you are born into. But, he says, if you persevere and work hard, you can change how your story goes.

Serena Williams, Neymar Jr., LeBron James, Mo Farah and Zhou Qi are all represented in the film, which is part of Nike’s greater “Unlimited” campaign, encouraging people to have an unlimited mindset. Williams, Farah, Simone Biles, Allyson Felix and Shelly-Ann Fraser-Pryce have appeared in individual “Unlimited” films. The brand is also set to release the Unlimited Colorway collection and the Unlimited iD shoe collections.

Watch the film below.


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