Nike and La Liga, a top division of the Spanish football league, have announced the extension of their partnership through 2019.
La Liga will play its games with the new Ordem 4 ball, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
“We are delighted to extend this partnership, which began in the 1996-97 season,” said Lorenzo Moretti, VP and general manager of Nike Football in Western Europe. “Nike is the leading brand in football and is continually innovating through the relationships we hold with the world’s best players, clubs, federations and leagues.”
La Liga president Javier Tebas said, “La Liga is in a process of international expansion and partnering with Nike contributes to build our global prestige. It is a strategic partner with which we will work to develop our brand and football in general. We are very satisfied with this agreement.”
Added Adolofo Bara, La Liga commercial director, “We consider La Liga to be the strongest league in the world, with the best clubs and players and it is important that we have an iconic ball. Together with Nike we want to support football around the world — using our athletes, experience and resources to assist the development or out sports overseas — including the USA and China.”
The Ordem 4 for Lia Liga will be avaialble at Nike and in stores from July 28.