The highly anticipated Nike HyperAdapt 1.0 release is nearing, and those who hope to get their hands on a pair will have to be comfortable putting down some pretty serious cash.
The black/white/blue lagoon colorway will be available Dec. 1 at the Nike Soho store and the Nike+ ClubHouse in New York, where customers can test the sneakers out and purchase a pair for $720. The price tag is hefty, but it’s no surprise given that years of testing went into creating the innovative self-lacing sneakers.
Customers won’t be able to simply walk into the store to get a pair. Information on booking appointments will become available on Nike.com and the Nike+ App. A small group of Nike+ users will gain early access on Nov. 28 and will be notified via the app’s reservation system.
Following the initial release on Dec. 1, both the black/white/blue lagoon and metallic silver/black/white colorways will be released through the Nike+ App and in select retailers later in December.
In September, more details were revealed on how the shoe functions. Wired magazine was given in-depth access to the design process led by Nike designers Tinker Hatfield and Tiffany Beer. The sneakers have a motorized lacing system made from nylon bands on the sides of the shoe that tighten or expand with the push of a button.
The battery can last for about two weeks, at which point it needs to be charged for three hours. The company says that it is already working on versions that can adapt to the foot automatically, eliminating the need for the buttons on the current version.