And it’s not just the brand’s unrelenting product rollouts.
Nike has revealed a first look — via two artist renderings — of a 3.2 million sq.-ft. expansion to its Beavorton, Ore., campus, due for completion in 2018.
“Every day at Nike, we dream up new ways to inspire athletes to expand their potential,” said Nike President and CEO Mark Parker in a release. “To do that, we relentlessly evolve how we inspire our own teams and design environments that foster chemistry and collaboration. Our expanding world headquarters reflects the best of Nike’s culture — a place where we obsess the athlete and invent future products and experiences for consumers everywhere.”
To execute the expansion, Nike has enlisted four companies. Three Pacific Northwest-based firms — ZGF Architects, SRG Partnership and Skylab Architecture, will guide design — while Place Studio, in Portland, will provide landscape architecture.
Nike said this is the latest phase of its campus development, which began in 1990 when the brand opened its world headquarters.
“The new structures reinforce the original campus master plan and link to preexisting areas through open green spaces, paths, sports courts and fields, and are positioned for fluid future growth. The architecture takes inspiration from human movement, speed and the strength and energy of competition, all central to Nike’s core mission. A beacon serves as a campus center, while spanning structures radiating from the tower pay homage to Nike’s namesake, the winged goddess of victory,” Nike said in a release.
The firm said its buildings will have several environomentally friendly, sustainable features, including “natural daylighting, passive chilled beams — a radiant convection system designed to heat or cool large buildings — and a closed-looped greywater treatment center.”