It’s football season, and New York Jets wide receiver Brandon Marshall is garnering attention on and off the field. On Friday, he will team up with footwear brand Liuid on a collaboration in support of Marshall’s nonprofit organization, Project 375.
Together, they are offering a men’s and women’s sneaker designed to raise money for the charity’s cause. For each pair purchased, $18 will be donated to Project 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.
“Partnering with Project 375 has been the perfect fit for our first collaboration,” said footwear industry veteran and Liuid founder Stan Hu, who served in the U.S. Army. “Due to my service in the military and its inherent connection to post-traumatic stress disorder, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”
The styles will feature bright green as an accent, the official color for Project 375. For women’s the upper is detailed in white, while for men it is done in black. The heel tab will feature the campaign’s hashtag #IAMAWARE.
The Liuid x Project 375 shoe sells for $79 and will be available online.