Renowned soccer club Manchester United has never had an outdoor apparel partner – until now.
Columbia Sportswear and Manchester United announced a global partnership agreement today. The length of the deal was not released.
“Manchester United and Columbia share a commitment to performance and innovation,” said Joe Boyle, SVP of merchandising and design for Columbia, in a statement. “Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”
Columbia will design and create dual-branded outerwear for outdoor endeavors, including hiking, climbing, mountaineering, and water and snow activities, according to a statement from the club. The dual-branded outerwear line will be unveiled by Columbia for fall ’16.
“Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches the club’s,” said Richard Arnold, managing director for Manchester United Group, in a statement. “We look forward to working together to provide our fans with a new way of expressing their support for the club, via our range of branded outdoor apparel. No matter what activity they are partaking in, this partnership will help the club to accompany our fans wherever they go, taking us with them to new heights, shores and experiences.”