Kylie Jenner Debuts Puma Fierce Trainers In New Ad Campaign

Last week, Puma shared a behind-the-scenes look on Snapchat of Kylie Jenner’s new spring ’16 ad campaign for the brand. Still, the brand was tight-lipped on the shoes Jenner wore: In each photo, her feet were blurred out or covered.

On Sunday, Jenner revealed that she is debuting the Puma Fierce trainers in the ad campaign.

“Excited to reveal my campaign for the Puma Fierce, a lightweight trainer with zero excuses, available starting 4/1 on Puma.com, Puma retail stores and select retailers worldwide. The next level stars here #ForeverFierce,” Jenner wrote on Instagram.


Jenner already has plenty of Puma sneakers in her closet since signing a deal with the brand. She recently shared a video on her Snapchat showing off Puma by Rihanna trainers and a few other pairs.

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Puma Vs. Puma

A post shared by Kylie 🤍 (@kyliejenner) on


Last month, Kanye West attempted to shut down rumors of Jenner’s deal with Puma, although it’s unclear why.

“Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma,” said Adam Petrick, global director of brand and marketing at Puma.

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