Kobe Bryant Kicks Off European Basketball Tour

Kobe Bryant, the NBA great who retired from basketball in April, shows no signs of leaving the sport behind.

The former Los Angeles Laker kicked off a multicity tour in Europe this week to promote the game and Nike Basketball product.

Bryant began the tour Thursday, making his first stop in Hilversum, a city in the Netherlands.

The goal of the tour, according to a Nike statement, is “to inspire and engage young athletes while affirming Bryant’s legacy as a dedicated teacher and relentless innovator.”

Bryant visited a local public gym, where he spoke with kids ranging in age from 9 to 18, to share stories from his final game — he scored 60 points on April 13.

Kobe Bryant In Europe
As part of the tour, the former player aimed to inspire kids with motivational speeches.

Bryant, who lived in Europe as a child, talked earlier this month about his new path as a business entrepreneur and the Nike legacy.

“What we’ve done is try to build a business that’s based on innovation and performance instead of an individual,” Bryant said at the Variety and Sports Illustrated Sports and Entertainment Summit in Los Angeles.

Kobe Bryant Europe
Fans in Hilversum, The Netherlands, came out to see the retired NBA star speak.


Want More?

Nike CEO Mark Parker Designs Kobe 11 Muse Pack

Kobe Bryant & Nike Designer Tinker Hatfield Collaborate On Kobe 11 Tinker Muse

Nike’s Kobe 11 Elite ‘Red Horse’ Available Now



imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content