Kendrick Lamar Collaborates With Reebok On Social Message-Inspired Shoes

Rapper Kendrick Lamar has reimagined Reebok Classics with a social message.

He showcases the Classic Leather shoes in new images released on Thursday, highlighting the symbolism behind the design.

kendrick lamar reebok classic sneakers
Kendrick Lamar
CREDIT: Courtesy

Lamar collaborated with the brand’s partner Ian Parley on the split capsule shoe, which features a longitudinal seam down the middle — a nod to the musician’s split between fame and the social responsibility that comes with it, Reebok said in a statement.

The Compton, Calif.-born Grammy winner’s kicks include blue and red accents that express division between gangs and his call for neutrality.

Lamar recently took part in a vintage-inspired campaign for the brand’s Perfect Split Leather Pack, available online.

kendrick lamar reebok classic sneakers
Kendrick Lamar x Reebok Classic Leather.
CREDIT: Courtesy
ECCO Sponsored By ECCO

News for the Sporty (and Not So Sporty)

ECCO is shifting toward athleisure with the launch of its ECCO Athletic Leisure Club division and accompanying fall footwear styles.
Learn More

Access exclusive content