K-Swiss Launches Modern Court Collection Targeting Millennial Entrepreneurs

K-Swiss is moving beyond the court. Today, the Westlake Village, Calif.-based company is launching its Modern Court collection, a series of premium court shoes targeting millennials.

Infused with the heritage of the American tennis brand’s iconic DNA and produced in Portugal from rich leathers, Modern Court is designed for everyday wear. The collection’s tagline is “Dress Like You Made It.”

k swiss Modern Court
K-Swiss is marketing its Modern Court collection to millennials.
CREDIT: Courtesy of brand.

The collection debuts for fall ’16 with men’s and range in price from $80 to $140. The shoes will be available online and in-store at Footaction and select specialty retailers. Two styles are available — the Court Classico, a low-top, and the High Court, a high-top. Beginning in January 2017, the men’s offering will include additional styles, and a women’s collection will debut, priced from $80 to $130.

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K-Swiss Modern Court Collection’s Court Classico.
CREDIT: Courtesy of brand.

“We are continuously inspired by the spirit of today’s young entrepreneurs,” said Barney Waters, president of K-Swiss. “Their field of play is not turf, it’s a shared workspace, a client meeting or an investor pitch. We have created a sneaker collection that blends style and comfort for those exact occasions.”

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