Rapper Fat Joe Is Opening a New Sneaker Shop in NYC

This has been the year of the sneaker entrepreneur, with resellers such as Benjamin Kickz making national news and celebrities including Michael Jordan’s son MarcusJ.R. Smith, and even DJ Khaled setting up shop in 2016 with their own stores. This weekend, rapper Fat Joe will became the latest name to venture into the retail sneaker world.

Up NYC is a collaborative effort between Fat Joe and Scotty Spina, who is known for supplying rappers and celebrities with rare sneakers. The store is at 3806 Broadway in New York City, and the grand opening is set to take place Saturday at 10 a.m. ET.

“The upcoming hottest sneaker store is coming to the heart of New York City in September. Up NYC will possess a theme that has never been duplicated before. While providing you with the best customer service and the ability to provide to everyone that walks in our front door,” reads a press release.

In addition to stocking the hottest sneaker releases on a weekly basis, Up NYC will be celebrating its grand opening by offering shoppers a chance at dozens of long-sold-out Air Jordans, including the “Desert Camo” Supreme x Air Jordan 5 collaboration, the Public School x Air Jordan 12, and the “Doernbecher” Air Jordan 13.

That’s not all: Up NYC is also touting celebrity appearances and major surprises at what is shaping up to be a can’t-miss event. For more information, visit theupnyc.com.

Below is a complete list of UP NYC’s Air Jordan restocks:

Air Jordan 1 “Black Toe”
Air Jordan 1 “UNC”
Air Jordan 1 Pinnacle “Black”
Air Jordan 1 Pinnacle “White/Gold”
Air Jordan 1 “Yin Yang” Pack
Air Jordan 2 “Alternate”
Air Jordan 2 “Wing It”
Air Jordan 4 “White/Cement”
Air Jordan 4 “Columbia”
Air Jordan 4 “Alternate”
Air Jordan 4 Premium “Black”
Air Jordan 4 Premium “Snakeskin”
Air Jordan 4 Premium “Wheat”
Supreme x Air Jordan 5 “Desert Camo”
Air Jordan 5 “Black/Metallic”
Air Jordan 6 “Maroon”
Air Jordan 11 “72-10”
Air Jordan 11 “Legend Blue”
Air Jordan 11 Low “Cherry”
Air Jordan 11 Low “Gold”
Public School x Air Jordan 12
Air Jordan 12 “Nylon”
Air Jordan 12 “Univeristy Red”
Air Jordan 12 “Carolina”
Air Jordan 13 “Doernbecher”
Air Jordan 13 PRM
Air Jordan 14 “Indiglo”
Air Jordan MTM PACK

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