Champs Sports gave music mogul and sneaker fanatic DJ Khaled his own Miami-based store, a platform to host famous friends and talk kicks. And for his first “We Know Game Show” spot, he interviewed a familiar face.
Khaled interviewed “Billi” in the first “We Know Game Show,” which is just Khaled dressed in a different Jordan Brand outfit and the DJ’s “We the Best” and Rocafella chains, and they are engaged in a footwear and apparel discussion, dubbed “Cloth Talk.” The video is on YouTube now.
The first episode, hosted at Khaled’s store, showcased Jordan product for the holidays, including a gray and white iteration of the Jordan True Flight sneaker. Other shoes included in the store’s wall display are the Air Jordan 1, the Air Jordan 7, the Air Jordan 14, NBA star Chris Paul’s new Jordan CP3.X and more.
In the clip, Khaled — and Billi — were wearing the Air Jordan 9 “Space Jam.”
When DJ Khaled visited the Footwear News office for his recent cover shoot, he shared some insight on what Air Jordan looks he likes best.
“My favorite Jordan model is the 3s — it’s classic. All of them are classic, though,” he said. “I just love the cement print, and I remember the posters with Jordan wearing these. Also, they’re comfortable, and I like the way they look on me.”