‘Damn Daniel’ Viral Video Boosts Sales Of White Vans

Daniel sold a lot of Damn shoes for Vans.

In a conference call on Friday, Vans’ parent company VF Corp. credited the “Damn Daniel” viral video for helping to boost sales in the 2016 first-quarter.

White Vans were sold out at retail stores after the meme became a hit, president and chief operating officer Steve Rendle said.

“Well done, Daniel, well done,” he added.

Daniel Lara's slip-on white Vans.
Daniel Lara’s slip-on white Vans.

The brand saw a 20 percent increase in direct-to-consumer sales and 30 percent jump in online sales.

In February, Daniel Lara catapulted to e-fame after his friend Josh Holz, 16, filmed Lara’s outfits daily on Snapchat and name-dropped his slip-on white Vans, wryly adding, “Damn, Daniel! Back at it again with the white Vans.”

The video has received more than 45 million views and landed the teens a guest spot on “The Ellen DeGeneres Show,” where Lara received a lifetime supply of Vans sneakers.

VF Corp. reported that its first-quarter were in line with predictions.

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