Converse Launches LGBTA Pride Collection

Converse is showing its true colors.

The Nike-owned company today will unveil the Pride Collection, a trio of colorful Chuck Taylor All Stars. The line of sneakers, inspired by LGBTA communities, will be sold at Converse stores and online. The high-tops will sell for $65 to $75, while the lower version will cost $60.

The Boston-based Converse said in a statement that it hoped the collection would serve “as a passionate reminder for universal tolerance, diversity and equality — encouraging the creative community to be their most authentic selves.”

The styles boast premium woven uppers in rainbow colors, as well as prominently display a rainbow license plate and aglets.

Chuck Taylor All Star Pride Collection
Converse will feature three silhouettes in its collection, ranging from high-tops to a low version.
CREDIT: Converse.

The new collection follows last year’s release of a similar capsule collection called Proud To Be, a 24-piece line of classic sneakers, tees and decorated laces.

In 2015, after the Supreme Court ruled in favor of same-sex marriage nationwide, several athletic companies launched celebratory lines showing their support.

German athletic brand Adidas produced rainbow flag-inspired versions of three of its most popular styles last June.

The Adidas Pride Pack featured a white, paint-splattered Superstar sneaker, as well as a white Stan Smith featuring colored laces and subtle streaks on the side, and a black Adilette slide with a multicolor strap.

Chuck Taylor All Star Pride in Black
The Converse Chuck Taylor All Star, in black, features a rainbow license plate on the heels.
CREDIT: Converse.
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