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Concepts’ Final 20th Anniversary Collab With Reebok Drops This Week

Legendary streetwear boutique retailer Concepts is wrapping up its 20-year anniversary with another must-have collaboration. This time, the store enlisted Reebok for a sure-to-sell-out sneaker.

The Concepts x Reebok Instapump Fury arrives on Saturday and will retail for $175. The sneaker will be available in-store at both the Cambridge, Mass., and New York City locations. Pairs will also be available via the retailer’s website, cncpts.com, at noon ET.

Concepts x Reebok Instapump Fury
Concepts x Reebok Instapump Fury.
CREDIT: Courtesy of Concepts.
Concepts x Reebok Instapump Fury
A look from above the Concepts x Reebok Instapump Fury.
CREDIT: Courtesy of Concepts.

Concepts also announced that pairs would be available early at a special in-store event at both locations on Friday. Details for the event will be provided via its social media channels — @cncpts on Twitter and Instagram.

The shoe, according to Concepts, boasts a baroque motif applied to silk garments by major fashion houses in the 1980s and ‘90s.

Concepts’ blacked-out luxury take on the classic Reebok Instapump Fury is executed with premium molded leather on its lining and toe box, paired with a neoprene air bladder. Metallic silver was used on the Pump branding on the tongue and the embroidered Reebok logo on the upper. The look also features reflective Concepts branding on the tongue and a reflective treatment for the retailer’s CC logo on the heel cup.

Concepts x Reebok Instapump Fury
Another look at the Concepts x Reebok Instapump Fury.
CREDIT: Courtesy of Concepts.
Concepts x Reebok Instapump Fury
A Concepts x Reebok Instapump Fury lifestyle image.
CREDIT: Courtesy of Concepts.

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