When Concepts drops a sneaker collab, they sell out quickly. The renowned retailer’s latest effort with New Balance will most likely sell out just as fast as past releases.
Arriving at Concepts’ doors on Saturday at 10 a.m. ET and online via cncpts.com at noon is the Concepts x New Balance Varsity Weekend Pack, which boasts two reimagined 998 and 990 silhouettes. The Concepts worldwide exclusive shoes will retail for $180 and $160, respectively.
Concepts says the pack was inspired by varsity lettering and is a throwback to the retailer’s past rivalry packs for New York City and Boston, as well as its other college-rivalry packs.
The 998 boasts a premium suede upper and deep red Concepts-branded insoles reminiscent of Massachusetts bandana manufacturing and dyeing plants.
The upper of the 990 is executed with pigskin suede and features its acclaimed Abzorb cushioning technology. The shoe’s midsole boasts Concepts branding in varsity-style lettering, 3M reflective detailing on the heel and sidewalls, and gray and navy accents.