Stampd has brought a touch of its high streetwear influence to Puma in a new collaboration.
The collection features footwear and apparel that incorporates luxe fabrications and style treatments while maintaining silhouettes familiar to the sportswear brand.
It’s what Stampd founder Chris Stamp describes as “West Coast summer style.”
“You wouldn’t find this at all in any kind of in-line Puma product,” the designer told Footwear News on Saturday at a launch party for the collection in Los Angeles. “It’s not so much athletic-focused — it’s lifestyle-focused. Our perspective was just to do something that you really wouldn’t find at Puma. I was thinking about how do we take a simple style and turn it up a bit — make it different.”
Some of the Stampd x Puma shoe styles include the low-top States ($110) and the mid-profile Blaze of Glory ($135).
“The Blaze of Glory — that’s a completely new upper for them, they’ve never done anything like that, top to bottom,” Stampd said of the style.
The shoe’s upper is designed with tonal neoprene, mesh and leather, and features a unique toggled elastic lacing system and perforated side panels.
For the States shoe, Stamp said that he had found an extraordinary type of suede while in Italy and found the perfect opportunity to incorporate the fabric in the collaboration. He fully deconstructed the upper of a familiar, classic Puma silhouette.
“I took everything out of it and found this really long-haired suede in Italy,” he explained. “I love timelessness — and I love when you give it a bit of edge and luxury.”
The collection also includes companion apparel and accessories; it’s available on Stampd.com.