Champs Sports has mixed football and hip-hop in the past, shooting commercials with DJ Khaled and Antonio Brown of the Pittsburgh Steelers. The retailer’s next ad pairs Brandon Marshall of the New York Jets with rap stars T.I. and Quavo.
The trio stars in the latest installment of Champs’ “We Know Game” campaign with athletic staple Under Armour. The three are featured in a 30-second clip titled “The Moment,” depicts Marshall appearing frustrated in a closet shuffling through clothes until he finds something that suits him. The video, which aims to deliver a message to “be yourself,” is narrated by T.I. over a song featuring the rapper and Quavo.
Through this campaign, Champs said Marshall, a mental health advocate, hopes to inspire others to embrace self-expression.
The Under Armour product featured in the clip is from the brand’s Pursuit collection, including the 24/7 Low sneaker, as well as the Pursuit jacket and Pursuit lux pants, all currently available at Champs Sports locations.
The song behind the narration is titled “Baller Alert,” which Champs Sports said is inspired by Marshall’s path to becoming an NFL great. The full video for the song could be seen via YouTube and champssports.com.