“Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned,” Jenner announced on Twitter.
A spokesman for the Swedish fast-fashion retailer confirmed the news.
“For H&M, it is important to show diversity and a range of personalities in everything we do,” the spokesman said. “We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M sports campaign because we want to illustrate that everything is possible – in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief.”
H&M has put more emphasis on diversity lately. The runway show in Paris for its H&M Studio line on March 2 featured models of different ages, sizes and gender identities, including Pat Cleveland, Amber Valletta, Ashley Graham, Andreja Pejić and Hari Nef.
Jenner is also teaming up with MAC Cosmetics to create a limited-edition lipstick called Finally Free.