The Story Behind The FairPlay x Brooks Heritage Spring ’17 Collab

As Footwear News learned last month at the Agenda trade show in Long Beach, Calif., Brooks Heritage has teamed up with Los Angeles-based sportswear brand FairPlay on a spring ’17 collaboration.

Their joint collection will consist of a head-to-toe selection of apparel and footwear, set to hit stores in February 2017.

The first item to be revealed from the line is FairPlay’s take on Brooks’ classic Regent running sneaker. The dark and dangerous style features deep black tones, accented by reflective 3M embellishments and a speckled outsole that evokes thoughts of stars in the night sky — a night sky that could be occupied by alien forces.

FairPlay x Brooks Heritage
Closeup of the FairPlay x Brooks Heritage “Battle of Los Angeles” Regent runner.
CREDIT: Courtesy of brands.
FairPlay x Brooks Heritage
FairPlay x Brooks Heritage “Battle of Los Angeles” Regent runner.
CREDIT: Courtesy of brands.

According to the brands, the FairPlay x Brooks Heritage line is inspired by the legendary “Battle of Los Angeles,” an anti-aircraft aerial barrage that took place over the city on Feb. 25, 1942.

Official reports have said that a meteorological balloon released in the middle of the night spooked military officials, who were on the lookout for an attack from Japan. But many UFO-ologists and conspiracy theorists have cried coverup, claiming that the actual targets were extraterrestrial spacecraft.

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