APL Readies TechLoom Phantom Running Shoe Release

APL hasn’t been in the running market for very long, but its shoes quickly become the favorites of people who hit the road or treadmill wearing them. Its latest release in the category is sure to keep fans of the brand satisfied.

The TechLoom Phantom arrives today in men’s and women’s sizes and will retail for $165.

APL TechLoom Phantom
An all-white iteration of the APL TechLoom Phantom.
CREDIT: Courtesy of APL

The shoe features a pair of the brand’s celebrated technologies, including its 3-D Stretch TechLoom material on its upper, constructed with a grid pattern that’s built to move with your foot for a socklike fit. TheTechLoom Phantom also features its Propelium compound in the midsole and outsole, designed for the runner to experience superior energy generation as well as exceptional comfort.

APL TechLoom Phantom
A black-and-white colorway of the APL TechLoom Phantom.
CREDIT: Courtesy of APL

Other key shoe characteristics include a neoprene tongue with an integrated collar, an 8mm drop from the heel to the forefoot, and an outsole inspired by the shape of a feather that uses natural motion flex grooves.

APL, which got its start in basketball, first entered the running market with its fall ’14 collection.

“We wanted to create products for people who are running, who are athletes and who go to the gym and will do squats and then get on the treadmill, but the shoes should also work for people who are running 40 to 50 miles a week,” Ryan Goldston, co-founder of the brand, told Footwear News in June 2014.

APL TechLoom Phantom
Another colorway of the APL TechLoom Phantom.
CREDIT: Courtesy of APL

Since entering the running market, APL has focused on other aspects of athletics, such as training, releasing its first shoe for the market – the Ascend – in December for $185.

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