Athletic Propulsion Labs has quickly garnered a solid reputation within the athletic and fashion worlds. The label announced today that it has entered a new partnership that is sure to propel its name to new heights.
The brand is now the official footwear supplier for the Renault Sport Formula 1 Team. The deal will yield a new advanced iteration of APL’s acclaimed Ascend training shoe, which the team tested at the Australian Grand Prix and will use during this weekend’s Chinese Grand Prix.
“Athletic Propulsion Labs and the Renault Sport Formula 1 Team share a common vision of creating world-class performance technologies in our respective fields,” the brand said in a statement. “The opportunity to join forces in support of Renault’s re-entry into Formula 1 is very exciting and emblematic of the dedication our respective companies have towards reaching new levels of performance through technological innovation and breakthrough design.”
The Ascend training shoe is designed to take a beating dished out during the toughest of workouts. It features APL’s Propelium cushioning technology, a full-length honeycomb mesh upper with minimal overlays to give the shoe breathability and a secure fit, and an outsole boasting natural motion flex grooves that react to every movement.
“Since returning to F1, we have aimed to position ourselves as dynamic and creative and to partner with brands who share this ethos. APL definitely fits these criteria,” said Cyril Abiteboul, managing director of Renault Sport Racing. “Adam and Ryan Goldston have come up with a product that is both innovative and attractive and at the very forefront of footwear technology. They’ve managed to go beyond being ‘just’ a trainer manufacturer and become a genuine lifestyle brand. We’re looking forward to working with them on track with the race team and creating lots of exciting off-track synergies.”
The Chinese Grand Prix – located in Jiading, Shanghai – begins Thursday with a press conference and an autograph session, and ends with the race Sunday.