Alumni X Fila Collaborate On Beef Patty Sneakers

There’s some beef between Fila and retailer Alumni — and it has yielded a rather savory collaboration.

The sportswear brand and Brooklyn, N.Y.-based sneaker shop teamed up on a shoe style that resembles a Jamaican beef patty, dropping July 9 exclusively at Alumni’s locations in Crown Heights and Flatbush, and online.

alumni fila beef patty sneakers runner overpass
Alumni x Fila's beef patty shoes feature a translucent sole.
CREDIT: Courtesy

The choice in food pays a nod to the New York City borough’s large West Indian population.

“With this collaboration, our mission was to capture the spirit of the neighborhoods we call home by sharing a treat we eat too often,” Alumni owner Jaeki Cho said in a statement. “After all, you are what you eat.”

alumni fila beef patty sneakers runner overpass
Alumni x Fila's footwear pays a nod to the West Indian population in Brooklyn's Flatbush and Crown Heights neighborhoods.
CREDIT: Courtesy

The footwear, designed in the Overpass runner silhouette, features a yellow pigskin suede upper with an imprinted trim designed like a beef patty crust. The insole’s brown leather represents the snack’s meat filling. The bottom of the sneaker features a translucent outsole covered with illustrations of the patties.

An advertisement campaign for the new kicks showcases the popular treat in familiar spots for Big Apple residents — behind deli counters and around streetside food carts.

The shoes retail for $100.

alumni fila beef patty sneakers runner overpass
The insole's brown leather resembles beef and the yellow upper resembles patty crust.
CREDIT: Courtesy
alumni fila beef patty sneakers runner overpass
The toe box features indentions that resemble crust.
CREDIT: Courtesy
alumni fila beef patty sneakers runner overpass
Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass
Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass
Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass
Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass
Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass
Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass
Alumni x Fila beef patty sneakers
CREDIT: Courtesy
alumni fila beef patty sneakers runner overpass
Alumni x Fila's beef patty sneakers.
CREDIT: Courtesy
alumni fila beef patty sneakers runner overpass
Alumni x Fila beef patty sneakers

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